A marketing and advertising client was seeing rising employee concerns around declining health, morale, burnout, and anxiety. Employees reported that some of these challenges were linked to COVID-19, career, and work-related stress. Existing EAP support was seen as inefficient due to long wait times, while employees also had concerns about privacy, confidentiality, and HR access.

Safe Space™ introduced a series of webinars to help employees identify signs of unhealthy stress and understand when counselling may be useful. The company also received access to a digital EAP, self-guided resources, a secured HIPAA-compliant platform, and continuity of care with the same therapist.

The programme achieved a 59% utilisation rate, compared with the 4.3% benchmark referenced in the case study. 100% of employees found the webinar helpful and felt equipped to take preventative action. Employees also requested more mental health-related topics, showing a growing openness to continued mental health conversations.